DMCG, LLC

The company was founded by Ted Grigg in 1987 to provide direct marketing consulting services to a variety of industries. Services include direct marketing planning, strategic direction and tactical implementation as needed to achieve specific sales objectives. Ted set up three successful direct marketing divisions from scratch for well-known general advertising agencies and led the marketing program for a national mail order insurance company. With a wide diversity of experience in multiple industries, Ted assembles the best marketing and creative support available in the industry to achieve your marketing objectives. These resources include specialists in direct response creative development, CRM planning, database engineering, prospect and house file list enhancement, telemarketing, backend response analyses and direct mail production.

Ted Grigg's Background

Accomplishments as client executive

• Responsible for the successful growth and profitability of a national direct marketing insurance company with a 20 million dollar direct response budget using all media including direct mail, broadcast, print and telemarketing

Accomplishments as a direct marketing agency executive

• For one agency, started operations and achieved $10 million in annual revenue (at 15% gross profit) within 18 months
• Launched and built two additional direct agency divisions for national agencies

Experience

• Direct response prospecting
• Customer retention
• Retail store traffic building
• Lead generation (both consumer and b-to-b)
• Direct response campaign planning, tracking, evaluation and management
• Database engineering and segmentation
• Permission email planning and implementation

Ted Grigg's Biography

As the owner of DMCG, LLC, a direct marketing consultancy based in Lewisville, Texas, Ted brings deep and broad direct marketing experience to his clients across the country. In the last twenty-five years, he has been responsible for guiding the expenditures of several hundred million dollars for direct marketing clients in all available direct response media including direct mail, broadcast, print, and permission email. Think of Ted as a personal "think-tank" for your direct marketing planning and strategy development.

He brings the advantage of having worked on both the agency and client side of direct marketing. And, he's been responsible for successful campaigns in multiple industries including technology, telecommunications, retail, finance, insurance, health care, fund raising, transportation, entertainment and travel.

Prior to establishing his first independent direct marketing consultancy in 1985, Ted worked as an executive for the Veterans Life Insurance Company in Valley Forge, Pennsylvania and later for HealthAmerica Corporation generating incremental revenue and creating new insurance products for these national companies using direct marketing and database marketing strategies.

On the agency side, he founded Wyse Direct, a new division for Wyse Advertising in Cleveland, OH. Principal clients there included Stouffer Hotels and Resorts, Edward D. Jones, Seiko-Mead and AT&T.

Following that assignment, The Grizzard family in Atlanta, Georgia asked Ted to launch the Grizzard Agency beyond its wide base of fund raising clients into the "commercial" business. This objective again required the establishment of a new agency called Grizzard / The Agency. There he captured such accounts as Lufthansa Airlines, Southwestern Bell, Johnston and Murphy Shoes, Project Hope and South Trust Bank's affinity card division.

In this context and armed with years of high volume direct marketing and high quality direct marketing experience, Ted relaunched his independent consultancy in 2001 renaming it from Grigg & Associates to DMCG, LLC, a direct marketing consulting group. It was during his experiences as a DM consultant that he wrote a number of articles and conducted seminars on marketing techniques. He also wrote and published a book: The HMO/PPO Marketing Plan --- A Step-by-Step Guide through Executive Enterprises in New York City.

Away from the job, Ted is an avid cyclist, a computer geek and a science fiction buff!