Q. Do you work on-site or off-site?
A. This depends upon your needs. We can work off site if the project requires solo activities. In most cases, face-to-face input sessions are required to launch projects. There are times, however, when an interim assignment to build client infrastructure or evaluate staff requires extended periods of time at the client's site of business.

Q. How do you charge for your work?
A. We typically bill fees by the hour or on a flat fee basis when the work specifications are sufficiently defined. Billing rates vary depending upon the type of work performed.

Q. What types of clients do you work with?
A. Our clients include advertising agencies, national and regional retailers, telecommunications companies, ISPs, banks, health care organizations, insurance companies, not-for-profit organizations, airlines, entertainment companies, public transportation organizations and any firm involved in one-to-one selling.

Q. Do you work in business-to-business or business-to-consumer?
A. We are equally competent in both arenas. There are differences in our approach to each category. A good example is the added complexity of building reliable customer and prospect databases for B-to-B lead generation. With higher average sales than consumer marketing, we tend to apply more expensive media such as outbound telemarketing on top of direct mail and permission email for maximum penetration when generating B-to-B leads.

Q. How do you implement the creative development in this area as well as planning and analysis?
A. We work with a large base of highly experienced and competent contracted freelancers to create winning packages. Ted found out years ago that beating controls requires a large diversity of creative resources. Our writers and art directors tend to specialize in certain industries. So we hire only those we believe can help our clients beat their controls regardless of the medium. This includes the core medium of direct mail as well as DRTV, print and Internet marketing.

Q. What about specialized sub categories such as CRM, list regression analyses and database engineering?
A. We have experience in all of these areas and hire the external resources needed to support key areas of the planning process regardless of the depth and complexity of the assignment.