How We Work
Our clients turn to dmcg for a variety of services depending upon their needs. These services usually include one of the following areas of direct response activities.
Direct marketing program assessments
Copywrighting and graphic design for direct mail, email, landing page, telemarketing scripts, DRTV, print advertising and other creative development
Test program development for B2C and B2B lead generation structured for accurate results evaluation
CRM planning and implementation
Database setup, planning and implementation
Conducting in-house brainstorming sessions
Proposal development for advertising agency direct response presentations
Face to face consulting to share direct marketing expertise
The dmcg compensation structure offers maximum flexibility for your projects.
Ad Hoc Basis
For short-term projects or for clients who are not yet ready for a monthly retainer, dmcg offers a flat fee based on each project’s specifications.
Extended Term Agreement
If your programs are ongoing and you need longer term planning and implementation support, then dmcg will prepare a long term agreement for your consideration. The proposal includes a thorough description of the services provided, the client’s expectations for the term of the agreement and a monthly fee. The fee reflects a projection of the scope of the assignment. Some of these extended agreements may last no more than four months while others extend beyond one year.
Most projects undertaken by dmcg require the services of direct marketing freelancers, printers, lettershops, data analysts, compilers, telesales firms, mailing list companies and other subcontracted support to complete client approved direct marketing programs. These subcontractors are paid by dmcg on the client's behalf. In some cases, the logistics require direct payment by the client to contractors hired by dmcg.
Depending upon the assignment, dmcg includes a commission in its supplier estimates and referrals for client work.
Creative development process
First, you tell us about the project and we give you an estimate.
With your approval, you will need to send us background information or put us in touch with people who can provide that information.
Then we'll write a draft for your review. If you're using one of our graphic designers, we will also provide initial design at this stage.
With your feedback on our draft, we'll provide a revised version of the creative.
How many revisions do you get?
Historically, the number of edits for our creative work averages 1-3.
We know you'll have revisions -- maybe more than a few. But we do not charge for revisions unless you decide to change the direction of the project.
50% of your estimate is due at the inception of the project and the balance is paid upon completion. All invoices are due and payable upon receipt.
Contact Ted for a free 30-minute consultation to discuss your particular challenge and how we would approach it. Call now for a no-obligation discussion at 214-280-2398 or email Ted.
The Direct Marketing Assessment
The objectives of our direct marketing assessment include the following.
1. Uncovering new money making opportunities within your present program
2. Identifying areas of inefficiency
3. Proposing new direct marketing activities that are most likely to generate incremental profits
These steps help our clients improve the sales performance of their direct marketing program as a whole.
The process includes three to five client sessions by phone, email, Skype or in person to gather pertinent information about your direct response initiatives. We prepare agendas for each session to assure that your proper team members attend these sessions. Agendas also assure that the pertinent information is covered and properly understood by the consultant’s team.
For some clients with field activities, we will propose spending a day or two in the field to observe your selling process. This also exposes dmcg to the customers concerns and objections.
We will do the same thing with the client’s inbound telemarketing conversations.
Listed is a sample list of the areas dmcg reviews.
- Sales process
- Annual plan
- Media mix
- Creative work
- Response evaluation criteria
- General observations
- SWOT analysis
Such a project usually takes three to four weeks to complete. At the end of the project, dmcg makes a formal presentation of the findings to the client with recommendations for overall program improvement.