Apple Recognizes Mistake

As a quick follow up to my blog yesterday, it appears that Apple has actually moved in the right direction to repair some of the damage. Their $200 price reduction on their newly introduced iPhone had left customers angry that Apple would so quickly reduce the value of their purchase. Buyer’s remorse ran amuck.

According to today’s issue of The New York Times:

“On Thursday, in a remarkable concession, Steven P. Jobs acknowledged that the company had abused its core customers’ trust and extended a $100 store credit to the early iPhone buyers.”

Do you think Apple did the right thing? Or is some of the damage irreparable?


Posted on September 7, 2007 and filed under General.