Excellent Discussion on Web Analytics Here

Check out Kevin Hillstrom's MineThatData blog for an interesting discussion about the shortcomings in the web analytics field. His post, An Open Letter To The Web Analytics Community, really hits the nail on the head. For some reason I missed this post when it came out on December the 8th.

My clients struggle with inadequate web analytics. 

Clients have difficulty tying in responses from online sources with traditional media responses. And it doesn't help when web analysts count visits without tying the visits to sales. So they need web vendors who can help them link their data with the in-house relational database.

Still in its infancy, web analytics needs to mature quickly to meet demand.

What do you think would help speed up the process? 

Posted on January 12, 2009 and filed under Online Marketing.