Terminology Abuse Kills Strategy

The advent of the internet phenomenon has attracted many new players to the direct marketing space. This is welcome news to professional direct marketers. But there is one area that continues to frustrate us.

And that is the ongoing abuse of marketing terminology and its distortion by some Internet practitioners. In my opinion, this practice betrays their lack of strategic insight into marketing strategy.

Here are a few examples.


Of course, there are many other examples.

But this illustrates the importance of using terminology that communicates the objectives and strategies clearly.

What term abuse bothers you the most? Or what other term(s) would you add to the list?  

Posted on February 12, 2010 and filed under Direct Marketing Strategy.