Posts filed under B2B

Why Healthcare Marketing Challenges Even the Best Marketers

Marketing for over 60 managed care providers including HMOs, PPOs and hospitals in the last 30 years presented some of my most difficult assignments. The healthcare marketing landscape contains unprecedented complexity that makes marketing goal setting skills more critical than ever.

The 6 Barriers to Success for BtoB Marketers

After creating a number of BtoB lead generation and marketing programs for BtoB marketers, it is clear to me that we face sometimes overwhelming barriers to success. In mid 2011, Marketingsherpa performed research to uncover the barriers that exist for more than 1,700 BtoB marketers. The research graphs 13 barriers. But this post addresses 6 of the top barriers that reflect what my clients have confirmed many times.
Posted on November 7, 2012 and filed under Lead Generation, B2B.