Posts tagged #CEOmarketingsupport

The Marketer's Job #1

We tend to focus on the tasks, tactics and strategies marketers use rather than their role. Positioning products, branding the company, analyzing the competitive environment, creating the messaging, outbound combined with inbound marketing, establishing an effective CRM program -- all of these are generally how the job is done and not why the job may or may not be getting done.
Posted on March 7, 2013 and filed under Branding, General, Marketing.