Posts tagged #KeithGoodman

The Pros and Cons of Every Door Direct Mail (EDDM)

Every now and then clients make assumptions about marketing that on the surface appear attractive. But when they call in the experts, the consultants spend a lot of effort and time re-educating the client about what works best for them. The Post Office has done a good job promoting their Every Door Direct Mail program. But there are always two sides to very story. And so it is with EDDM.
Posted on May 8, 2013 and filed under Direct Mail.