Posts tagged #Leads

Rented Names Are Not Leads

Terminology makes a big difference when discussing direct marketing or any subject for that matter. In fact, deceptive advertising runs rampant in the direct response world. In every case, these “leads” are actually cold names. By definition, leads refer to names that responded to an offer of some kind. They are inquiries.
Posted on May 14, 2013 and filed under Mailing List.