Posts tagged #fundamentals

Not Knowing These Marketing Issues About Your Company Guarantees Your Program's Failure

There are some things you must know about your marketing program that are essential to success. As a matter of fact, I consider them a test that separates successful CMOs from other marketing leaders. You must know the answers to these questions to do your job of maximixing the effectiveness of your selling efforts.
Posted on August 24, 2013 and filed under Direct Marketing Strategy, Marketing.