Posts tagged #mailinglists

7 Ways to Avoid List Related Direct Mail and Email Disaster

Other than the product itself, no single component in your direct response mail or email mix comes close to rivaling the importance of the mailing list. If you go to poorly selected names consisting of individuals who do not need your product, can't afford it or care little about it, then the best offer or creative execution in the world will not make the program successful.
Posted on January 24, 2015 and filed under Direct Mail, Direct Marketing Strategy, Email.