Posts tagged #planning

"We Did What You recommended, But It Failed"

Have you ever heard these words from a boss or client at some point in your career? "We did what you recommended, but it failed." I suspect you have. If not, then it's a matter of when and not if. No doubt that in some cases, this indictment reflects the truth. But more likely is an accuser who has ignored key elements in your recommendations that you warned would make or break the program.
Posted on August 31, 2013 and filed under Consulting, Direct Marketing Strategy, Planning.