Posts tagged #prospectnames

Direct Mail Impact Intensifying with Digital Age Information Overload

Advertisers have always had to cut through the clutter to succeed. But with growing email volumes, PPC, mobile marketing, and now social media, getting attention in the morass has never been more challenging. Direct mail thrives in this environment because it has less competition, enjoys unprecedented targeting capabilities, and enjoys greater prestige due to its perceived higher cost of entry than many digital opportunities.
Posted on September 14, 2012 and filed under Direct Mail, Online Marketing, Social Media.