Posts tagged #traditionalmarketing

Integrating Direct Marketing Know-How with Digital Marketing

From the digital marketer's perspective, why should (s)he want to seek the advice of a direct marketer? In my view, this is the real obstacle. Some digital marketers do not think direct marketers bring value to their programs. Could it be that digital media "experts" quickly develop tunnel vision tempting them to think they own the solution to all marketing problems and never recognize the need develop the breadth needed to look at all of the alternatives?
Posted on December 20, 2012 and filed under Direct Marketing Strategy, Online Marketing.