Your personal “think-tank” for direct marketing planning and strategy
In the last twenty-five years, Ted has spent several hundred million dollars for direct marketing clients in all available direct response media.
Agency and client side experience
He brings the advantage of having worked on both the agency and client side of direct marketing. And, he’s been responsible for successful campaigns in multiple industries including technology, membership programs, telecommunications, national franchises, retail, finance, insurance, food service, health care, fundraising, transportation, entertainment and travel.
Managed care and insurance lead generation for over 60 healthcare related companies
Prior to establishing his first independent direct marketing consultancy, Grigg and Associates, Inc. Ted worked as an executive for the Veterans life Insurance Company in Valley Forge, Pennsylvania and later for HealthAmerica Corporation (a national HMO) generating incremental revenue and creating new Medicare insurance products for these firms using direct marketing and database marketing strategies.
Launched and built several successful direct marketing agencies
On the agency side, he founded Wyse Direct, a successful new division for Wyse in Cleveland, OH. Principal clients there included Stouffer Hotels and Resorts, Edward D. Jones, Seiko-Mead and AT&T.
Following that assignment, The Grizzard family in Atlanta, Georgia asked Ted to launch Grizzard beyond its wide base of fund raising clients into “commercial” business. This objective again required the establishment of a new agency called Grizzard / The Agency (merged with Russ Reid and renamed one&All in 2017 that later merged with Omnicom). He transformed Grizzard from a direct mail production operation to a full-service direct marketing agency. There he captured such accounts as Lufthansa Airlines, Southwestern Bell, Johnston and Murphy Shoes and South Trust Bank‘s affinity card division.
Launched dmcg in 2001
Armed with years of high volume direct marketing and high quality direct marketing experience, Ted relaunched his independent consultancy in 2001 renaming it from Grigg & Associates to dmcg.
It was during his experiences as a DM consultant that he continues to write articles and conduct seminars on direct marketing techniques. He also wrote and published a book: The HMO/PPO Marketing Plan -- A Step-by-Step Guide through Executive Enterprises in New York City.
Away from the job, Ted is still married to his college sweetheart with one beautiful daughter who fortunately takes more after her mother than her father. He is also a Mac geek and a science fiction buff!
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“You would think that in today’s sophisticated marketing environment and strong need to make each advertising dollar count that companies would have mastered the ability to evaluate the success of their lead generation, store traffic building efforts or other direct marketing programs.”
“ Is the mailing competitively priced and within budget? Is the offer easy to understand? This is not the time to try and sell everything you have by offering multiple options. Talk about the benefits the respondent will enjoy by responding immediately to your offer.”
“Nothing causes the creative team more stress than clients who never seem happy with the creative work. If you’ve worked in this business for a while, you know the story only too well.”
“… you need to evaluate the size of the opportunity. Only then will most P&L managers allocate the resources you need to make your direct marketing promotions successful.”
"Branding, positioning, direct marketing and even merchandising are so integrated in today's business strategy that they have watered down the full potential of the direct marketing discipline."
“In the past 20 years as a practicing direct marketer working in the insurance sales lead-generation arena for insurance companies, I have found that they make one or more of five deadly mistakes that lead to low response rates.”
“It never fails. General agency professionals and clients who spend their careers building brands go limp when it comes time to ask for the order.”
“Properly executed direct mail audits uncover new profit-making opportunities by increasing response rates and cutting costs.”