https://www.dmcgresults.com/articles daily 0.75 2026-03-20 https://www.dmcgresults.com/articles/how-much-should-we-spend-in-total-to-acquire-customers-this-year monthly 0.5 2026-03-20 https://images.squarespace-cdn.com/content/v1/6664b84b8c57012122c397bd/0ff27783-fb87-4175-a93e-d6ee64d39800/Allowable+CPS+%E2%80%93+Capital+Optimization+Model.png Articles - How Much Should We Spend, in Total, to Acquire Customers This Year? - Make it stand out The allowable CPS governs how much capital can be deployed for customer acquisition without eroding economic return. https://www.dmcgresults.com/articles/stop-letting-response-rates-drive-strategy-in-insurance-lead-generation monthly 0.5 2026-03-04 https://images.squarespace-cdn.com/content/v1/6664b84b8c57012122c397bd/60035e4d-4790-4bb3-a155-5f038085c74e/MVT_Post3_KPI_Circle_Visual_WEBSITE_1200x1200.png Articles - Stop Letting Response Rates Drive Strategy in Insurance Lead Generation - Make it stand out Strategy is not linear. 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If uncertain about the best format to use, always test it one against the other before rolling it out. https://www.dmcgresults.com/articles/how-to-beat-direct-mail-controls-1 monthly 0.5 2024-12-13 https://images.squarespace-cdn.com/content/v1/6664b84b8c57012122c397bd/76b5dff1-3e72-4ca0-ac8a-c34236e22faa/How%2Bto%2BBeat%2BDirect%2BMail%2BControls.jpeg Articles - How to Beat Direct Mail Controls - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dmcgresults.com/articles/the-direct-marketers-core-strategy-the-marketing-allowable-1 monthly 0.5 2024-12-13 https://images.squarespace-cdn.com/content/v1/6664b84b8c57012122c397bd/c94c7a05-f715-4f1d-8ead-1403bfe4d603/Marketing%2BAllowable+%281%29.jpeg Articles - The Direct Marketer's Core Strategy: The Marketing Allowable - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dmcgresults.com/articles/companies-to-customers-dont-bother-us-by-calling-1 monthly 0.5 2024-12-13 https://images.squarespace-cdn.com/content/v1/6664b84b8c57012122c397bd/e3a09484-4f17-4417-85f7-703eaf27df85/Frustrated%2BCustomer%2Bdreamstime_s_116041961.jpg Articles - 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