They are realizing that strategically driven direct marketers had it right all along. It's not just about demand generation, positioning or branding as important as these all are
Read MoreMany companies have spent a lot of advertising dollars that did not yield the revenue they needed or expected. So they draw conclusions about what caused the failure.
Read MoreYou may be looking for a marketing consultant now or some time in the not too distant future. How do you find one? And once you do, how do you qualify them for your project or specific marketing challenge?
Read MoreThere are essentially three ways marketers will respond to today's quickly evolving marketing environment. The first type responds quickly on impulse,
Read MoreIn the past, I have always bent over backwards to support them. I ask them for their job profiles, review their client websites and ask them to describe the type of leader they are looking for.
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