The Direct Marketing Association reports that in 2013, businesses spent $17.7 billion on catalog mailers and $33.4 billion on non-catalog mailers.
Read MoreEvery now and then clients make assumptions about marketing that on the surface appear attractive. But when they call in the experts, the consultants spend a lot of effort and time re-educating the client about what works best for them.
The Post Office has done a good job promoting their Every Door Direct Mail program. But there are always two sides to very story.
And so it is with EDDM.
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