It has taken me a long time to come to this point. But it is clear that some company leaders and CMOs cannot think three dimensionally. Why is this dangerous?

Marketing success is a corporate venture rather than a solo role carried by the CMO. The CEO, CFO, the board and every employee in the organization exist to make the company a successful selling machine.

Your first question when looking at your selling processes should never be “How can we make this process easier for the company?” But rather “How can we make this process easier and more convenient for the customer?”

They are realizing that strategically driven direct marketers had it right all along. It's not just about demand generation, positioning or branding as important as these all are

From time to time, clients and prospective clients ask me for general direction on a wide variety of direct marketing subjects.

What made this news so perplexing was that we applied everything we knew for improving the client's direct marketing program.

As a Key Performance Indicator (KPI), Return on Investment ranks high on the list. But High performing ROI campaigns must balance with other critical performance requirements.

Social Media Shouldn't Get a Pass on Sales Performance Social engagement, behavioral marketing, interruptive marketing... we are drowning in a sea of catchy terms that often repeat what we have always known. Today's digital marketing opportunities bring customer word-of-mouth selling to a new

Advertisers have always had to cut through the clutter to succeed. But with growing email volumes, PPC, mobile marketing, and now social media, getting attention in the morass has never been more challenging. Direct mail thrives in this environment because it has less competition, enjoys unprecedented targeting capabilities, and enjoys greater prestige due to its perceived higher cost of entry than many digital opportunities.