Outcome Testing in Action
Selected Acquisition Examples
Direct response strategy begins with the allowable Cost Per Sale. It defines whether growth is economically possible before creative, channel, or media decisions are made. Once that financial boundary is clear, outcome testing becomes the mechanism that turns strategy into measurable acquisition performance.
Healthcare Acquisition
Preventive Healthcare B2B Program — Hospital Market
Personalized direct mail supported by telemarketing generated 44 face-to-face appointments and 27 qualified hospital-level sales leads in 10 weeks — at less than half the cost of the prior digital program.
Membership
AARP Membership Acquisition
An innovative direct mail test package beat a seven-year control, increasing response 40% while reducing package cost 15% — saving millions across a 50-million in circulation.
Insurance
Blue Cross & Blue Shield of Texas — Group Insurance Lead Generation
A new Snap Pac direct mail control beat a three-year trifold self-mailer, increasing response rates over 30% while substantially lowering cost-per-lead and boosting circulation by 40%+.
The Benefits of Working With DMCG
Engaging DMCG means working directly with senior-level leadership focused on economic truth and measurable growth.
More cost-effective than traditional agency retainers — without sacrificing strategic depth.
Direct access to senior expertise rather than delegated junior account management.
Deep experience in health insurance, managed care, membership, and regulated acquisition environments.
Perspective shaped by both agency leadership and client-side accountability.
Cross-channel capability spanning direct mail, email, outbound and inbound telesales, broadcast, and print.
Knowledge transfer that strengthens your internal team — exposing them to disciplined analytical and creative frameworks that elevate long-term performance.
“Ted’s guidance refocused our direct mail program on measurable outcomes. His strategy and tactical recommendations improved execution and strengthened how we allocate marketing capital.”
Khya Fellingham, Marketing Director
Tutor Doctor Education Management