Resources for Online Demographic Data

Written By Ted Grigg

I thought I would share some great websites that offer up-to-date online demographic data. Much of this information was compiled by Steven Fox, a member of MENG that caters to high level marketers from all industries.

If you need information that offers immediate data for the following types of items, then the URLs listed below should prove helpful to you. Bear in mind that some reports are free. But the more useful information requires some fee or paid subscription.

Here are some examples of the types of information you have available from these sites.

- Email facts and trends by specific industries

- Cell phone use and topics related to integrated media

- Demographics of Internet users

- The percentage of Internet users who do a given activity on a "typical day"

- Percentage of customers that come from online searches

- A chart showing home broadband adoption since 2000

- Percentage of searchers who use Google, Yahoo or some other search engine

- Streaming video usage and applications over time

- Historical perspectives on the growth of social media over the last five years

- Percentage of web users who never go past the first page of a given website found by a search engine

This list is not exhaustive, but it should represent a good reference list for most of you.

www.marketingsherpa.com

www.pewinternet.com

www.eMarketer.com

www.searchenginewatch.com

www.internetretailer.com

www.Mashable.com

www.B2bdaily.com

www.Hubspot.com

If you use other sites, then please share it in your comments. I would like to strengthen this list beyond the above list for all readers of this blog and my clients.

Ted Grigg

Ted Grigg is a direct response strategist who helps growth-focused companies reduce risk by identifying weak assumptions before they become costly mistakes.

Over the course of his career, Ted has evaluated several hundred million dollars in direct response testing across direct mail, digital, print, television, telephone, and other channels. His work combines direct response strategy, acquisition economics, customer analysis, creative evaluation, offer development, and disciplined testing.

Ted has worked on both the client and agency sides of the business. That experience gives him a practical understanding of the pressures facing executives, marketing teams, agencies, and service providers—and of the problems that arise when activity, media volume, or creative preference replaces a clear economic objective.

His consulting work helps organizations examine such questions as:

  • Are acquisition goals economically realistic?

  • Is the allowable Cost Per Sale supported by customer value?

  • Are targeting, offers, creative, media, and response paths working together?

  • Are tests structured to produce reliable business decisions?

  • Are unproven assumptions being treated as facts?

  • Is the organization measuring sales outcomes rather than convenient proxies?

Ted’s experience includes the development of direct mail and multichannel acquisition programs for insurance, healthcare, financial services, technology, nonprofit, manufacturing, retail, transportation, communications, government, and business-to-business organizations.

For a national direct-to-consumer insurance company, he developed a direct mail format that defeated established controls and helped expand the productive use of compiled prospect lists from less than 10 percent to more than 30 percent of total direct mail circulation within one year. He also planned Medicare lead-generation programs for more than 60 regional and national HMO and PPO organizations, with some programs exceeding sales projections by as much as 60 percent.

Ted founded Wyse Direct, a direct marketing division of Wyse Advertising in Cleveland, where he developed acquisition programs and helped launch a new technology product for Seiko Instruments by generating a predictable flow of qualified sales leads for its national sales organization. As vice president of new business development for the Grizzard Agency, he helped broaden the agency’s strategic capabilities and pursue new commercial and fundraising opportunities.

He is the author of The HMO/PPO Marketing Plan—A Step-by-Step Guide, published by Executive Enterprises, and has written numerous articles and conducted webinars on direct response strategy, testing, creative development, and marketing economics.

Ted earned a Bachelor of Arts degree from Abilene Christian University and completed two years of graduate study at Texas Tech University. He is the founder of DMCG, LLC.

http://www.dmcgresults.com
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