Many companies have spent a lot of advertising dollars that did not yield the revenue they needed or expected. So they draw conclusions about what caused the failure.

Have you ever interviewed a prospective client only to find that they think they know what their problem is but they really don't?

Marketing technology explodes. Virtually every customer interaction is captured in the Cloud. Customers expect companies to make relevant messages based on their buying habits with their favored brands.

In just a few short years, email revolutionized marketing. Yet email abuse, spam and sloppy email marketing practices have reduced its effectiveness.

Limited space constrained the list to four areas. So please add your comments once you have read this post to add your ow

It has taken me a long time to come to this point. But it is clear that some company leaders and CMOs cannot think three dimensionally. Why is this dangerous?

Marketing success is a corporate venture rather than a solo role carried by the CMO. The CEO, CFO, the board and every employee in the organization exist to make the company a successful selling machine.

Your first question when looking at your selling processes should never be “How can we make this process easier for the company?” But rather “How can we make this process easier and more convenient for the customer?”

They are realizing that strategically driven direct marketers had it right all along. It's not just about demand generation, positioning or branding as important as these all are