You may be looking for a marketing consultant now or some time in the not too distant future. How do you find one? And once you do, how do you qualify them for your project or specific marketing challenge?

The Internet with all of its shine and glamor is dead. Now marketers are back again doing the important things with more energy than ever. Tracking results, understanding customers and testing for the best ROI.

Many companies have spent a lot of advertising dollars that did not yield the revenue they needed or expected. So they draw conclusions about what caused the failure.

Have you ever interviewed a prospective client only to find that they think they know what their problem is but they really don't?

Marketing technology explodes. Virtually every customer interaction is captured in the Cloud. Customers expect companies to make relevant messages based on their buying habits with their favored brands.

In just a few short years, email revolutionized marketing. Yet email abuse, spam and sloppy email marketing practices have reduced its effectiveness.

Limited space constrained the list to four areas. So please add your comments once you have read this post to add your ow

It has taken me a long time to come to this point. But it is clear that some company leaders and CMOs cannot think three dimensionally. Why is this dangerous?

Marketing success is a corporate venture rather than a solo role carried by the CMO. The CEO, CFO, the board and every employee in the organization exist to make the company a successful selling machine.