The first step in today's multichannel marketing world is to foster the development of reliable multichannel analytics. But will companies allow their marketers to do this?

Every time a client asks our consultancy to handle a research project for them, we jump at the opportunity. But to make the research actionable, it is our job to help the client express what he intends to do with the research once it is completed.

Before reviewing the comments from leaders in the advertising agency world related to this year's Super Bowl, I knew their observations would disappoint me. Why? Because they would disregard advertising's reason for being.

At first glance, there does not appear to be a clear line that separates traditional direct marketers from online marketers, only perceived differences

Face to Face -- Essential?With today’s unprecedented connectivity over the Internet, by email, and the 24 hour presence of the smart phone, companies must now question just how much they can afford to spend on paying for face to face contact with customers.

Every now and then I see an article in DMNews that challenges conventional marketing values. Such an article was co-authored in the February 23rd 2009 issue by Daniel Morel,

I normally would not comment on this subject because too much has been said about it already. But businesses and consumers translate this information into negative action.

The Marketing Executives Networking Group (MENG), consisting of nearly 2000 senior-level marketing professionals across all industries and marketing disciplines along with Anderson Analytics published their second annual survey of Top Marketing Trends for 2009

It never fails to happen. Once a group of businessmen sit around the table for the first time together and find out that I am a direct marketer, they pull me aside asking for that favor.