During an initial meeting with a national jewelry retailer, the VP of Advertising mentioned they mailed over 20 million catalogs each year. Read More

Clients have difficulty tying in responses from online sources with traditional media responses. And it doesn't help when web analysts count visits without tying the visits to sales

As a DM consultant in multiple industries, I get frequent calls from headhunters for specific talent. And from time to time, clients ask me for advice in this area

We hear the term "Social Media" everywhere these days. But has anyone bothered to define what this is in a simple brief that covers the present state of the social media phenomenon?

When reading trade publications, the news and attending marketing functions, the message is clear. Traditional direct marketers are obsolete.

The first step in today's multichannel marketing world is to foster the development of reliable multichannel analytics. But will companies allow their marketers to do this?

Every time a client asks our consultancy to handle a research project for them, we jump at the opportunity. But to make the research actionable, it is our job to help the client express what he intends to do with the research once it is completed.

Before reviewing the comments from leaders in the advertising agency world related to this year's Super Bowl, I knew their observations would disappoint me. Why? Because they would disregard advertising's reason for being.

At first glance, there does not appear to be a clear line that separates traditional direct marketers from online marketers, only perceived differences