In his July 8, 2008 Forrester Report "Selecting The Right Enterprise Marketing Software," Suresh Vittal writes about the complexities of selecting marketing enterprise software.

Check out Bob Bly's most recent post about "'Old School' Direct Marketing on the Internet". Great responses and lively discussion from readers. Well worth the read.

My father passed away about a week ago, so I have not been able to write new posts recently. I should be able to begin writing posts in the next week or two. I know all of you understand.

This implies that the look and feel rules when it comes to productive web sites. Most design studios do understand this expression includes navigation ease and in for many of them, they do create websites targeted to the client's ideal prospect. But all of this gets at most is only 50% of what it takes to make an effective web site

In the February 28, 2008 issue of DMNews, the "Gloves Off" section entitled "Could agency pitching move online?" featured opposing points of view on the topic. Joy Schwartz states her primary point with this comment.

In the "ExpertAdvice" section of the August 11 issue of DM News, Rick Linde wrote a thought provoking article about why CMO turnover has increased dramatically over the years.

Here are some wise words from an unnamed direct marketer as a response to one of Bob Bly's posts dealing with whether "old school" direct marketers know how to use direct marketing techniques successfully online.

Sometimes, we must look beyond pure response and look at what happens to our customer database when we continually insult them. Over time, the fickle customers stay and the committed ones jump ship.

A MENG member recently surveyed other members about what they were looking for when selecting an advertising agency. To become a MENG member, marketers must have a present or past experience as an executive making at least a $160,000+ base salary