In a recent post entitled "2008 Email Design Guidelines" Matthew Patterson wrote a list of "quick and Dirty Guidelines" in his blog that I have seen many times before:

In B2B lead generation, it is easy to get confused by the meaning of "suspects, prospects, and leads." Yet, a clear agreement on what they mean is essential to success.

I know that this blog focuses on direct marketing. But it seemed appropriate to talk about something else that I am passionate about. It has to do with efficiency and looking professional with the most demanding clients.

The idea of duplicating information within a direct mail package ties in directly with the concept of short copy versus long copy. It requires much more space and copy to duplicate information in the package elements.

True or False. Using Coupons in print or space advertising should be avoided because they inhibit compelling graphics and waste precious space for more effective copy.

Bear in mind that many clients pay their bills promptly and on time. But more often than not, they pay the bill well beyond the agreed upon due date.

In the local Dallas Morning News this morning, the July 16 Life At Work section featured a business productivity article with the interesting title "How tables shape power."

In his July 8, 2008 Forrester Report "Selecting The Right Enterprise Marketing Software," Suresh Vittal writes about the complexities of selecting marketing enterprise software.

Check out Bob Bly's most recent post about "'Old School' Direct Marketing on the Internet". Great responses and lively discussion from readers. Well worth the read.