It really rankles me when non-direct marketers call direct marketing a tactic rather than a strategy. They flat do not understand what the direct marketing discipline is all about.

It is well known that successful fundraising direct marketing leaders have contributed much to the direct marketing industry. No industry depends more on advanced direct marketing strategies to fund their futures than nonprofits.

One of the key differentiators between awareness advertising and direct marketing has to do with behavior change. With awareness, the message creators convey a feeling or attitude toward a given product or service.

listened for a few more lines expecting them to tell me what bank. Like most of the population, I use several banks. But it was obvious after a few seconds they were not going to answer that all-important question. “Who are you?”

Respected and well-known agencies cannot depend 100% on referrals for their business anymore. Frankly, I doubt that was ever the case.

The Chief Marketing Officer for a highly targetable vertical BtoB market told me that the traditional method of generating leads using direct mail plus telemarketing and Internet support was dead.

As one of its goals, this blog site explores trends in the direct marketing discipline. One such trend is the fast growing importance of the email media channel.

or the company, a customer loyalty program strives to retain existing customers and increase the profits they bring with repeat purchases. The customer wants to save money by purchasing from the same company over and over again.

As a past direct response agency executive and present direct marketing consultant, I have worked with CMOs in multiple industries. I’ve seen the good, the bad and the ugly