In some refreshingly frank language, H. Gordon Lewis, expert copywriter and author of 31 books as well as David Lewis, President and CEO of Merkle commented on this very question in the October 29, 2007 issue of DM News.

Are we not all looking for bosses and leaders with vision who can lead us to climb that next mountain to discover the thrill of success?

While doing a search on Target Marketing Magazine’s web site, I found this interesting list of the most powerful words used in direct response copy.

I was reading a blog from a recruiting firm recently bemoaning the escalating talent shortage as baby boomers retire. Depth of expertise lags behind demand in numerous industries. In fact, the writer postulated that this shortage was driving companies to go outside of the US for talent.

In my mid twenties, I made a remarkable discovery that changed the way I looked at the direct marketing creative process.

I just came from one of the major mobile phone carriers. Every time I go there, I find myself liking the industry less after each experience.

This perennial question came up on LinkedIn’s Q&A where members ask questions of their network. The last time I checked, there were 17 answers to this question.

What works for print advertising, direct mail, DRTV and other traditional direct marketing advertising works with new media. People still respond to strong offers, certain words, longer copy and proven formats regardless of the channel used to communicate the message.

Imagine yourself working in an insurance company as head of a division that sells individual insurance products directly by phone and the Internet. Now imagine that your internal direct marketing team exceeded both volume and ROI goals for 2007 by a wide margin.