He further adds that the Direct Marketing Association reports that half of all Americans prefer to receive advertising by postal mail.

In some refreshingly frank language, H. Gordon Lewis, expert copywriter and author of 31 books as well as David Lewis, President and CEO of Merkle commented on this very question in the October 29, 2007 issue of DM News.

Let’s confine this question to acquisition and customer development activity. Let’s also broaden it to include email and direct mail.

In some refreshingly frank language, H. Gordon Lewis, expert copywriter and author of 31 books as well as David Lewis, President and CEO of Merkle commented on this very question in the October 29, 2007 issue of DM News.

Are we not all looking for bosses and leaders with vision who can lead us to climb that next mountain to discover the thrill of success?

While doing a search on Target Marketing Magazine’s web site, I found this interesting list of the most powerful words used in direct response copy.

I was reading a blog from a recruiting firm recently bemoaning the escalating talent shortage as baby boomers retire. Depth of expertise lags behind demand in numerous industries. In fact, the writer postulated that this shortage was driving companies to go outside of the US for talent.

In my mid twenties, I made a remarkable discovery that changed the way I looked at the direct marketing creative process.

I just came from one of the major mobile phone carriers. Every time I go there, I find myself liking the industry less after each experience.