Listed in priority are the 10 steps to creating winning direct mail packages. Direct mail campaigns can deliver exceptional engagement and ROI by leveraging personalization, customer benefit copy, solid creative design, clear CTAs, and data-driven targeting. But of all of these strategies, precisely targeting mailing lists is the foremost predictor of direct mail response.

Some super controls have resisted many attempts to beat them. The discouraging part is that those direct mail winners often look unlikely to win.

This focuses your budget on your most profitable customers and less on what's left over. Drive your plans using a single evaluation process to create successful marketing programs

Have you noticed how difficult it is to find a customer service phone number these days? They give you email, Chat, and links.

The direct marketing principles in this article apply to other direct channels such as print, DRTV and permission email.

Direct Mail strategies that work consistently in the US tend to work in other Western societies. But the implementation process takes a different route

Direct mail brings unique advantages. Most people check their mail box daily for bills, Birthday cards, special offers from their favorite companies.

The digital revolution requires omnichannel marketing for marketing success.

There is one strategy that often gets overlooked, and that is direct marketing.

Chris Christiansen, a copywriter and art director friend of mine found in the Seattle area, shared a one-page list with me entitled “Eleven-Point Checklist for Direct Mail Success.”