This is a question both fundraisers and commercial businesses have asked for years. The answer is complex and there is no simple answer. So here is a check off list to help improve fundraising ROI or target universe penetration.

In effect, general advertising is truly an indirect selling strategy as opposed to direct marketing

Hiring the right marketing consultant begins with the symptoms management can see, the business result it needs, and a consultant who can refine the problem before recommending solutions.

The Internet with all of its shine and glamor is dead. Now marketers are back again doing the important things with more energy than ever. Tracking results, understanding customers and testing for the best ROI.

Many companies have spent a lot of advertising dollars that did not yield the revenue they needed or expected. So they draw conclusions about what caused the failure.

Have you ever interviewed a prospective client only to find that they think they know what their problem is but they really don't?

Marketing technology explodes. Virtually every customer interaction is captured in the Cloud. Customers expect companies to make relevant messages based on their buying habits with their favored brands.

In just a few short years, email revolutionized marketing. Yet email abuse, spam and sloppy email marketing practices have reduced its effectiveness.

Limited space constrained the list to four areas. So please add your comments once you have read this post to add your ow