Generation Duct Tape Marketing specializes in helping small businesses do a better job of marketing Lead Generation Barriers themselves.

The volumes are low and the lists highly qualified. And that is in the area of Business-To-Business (B2B) lead generation for large ticket services or products.

Spam is junk mail on steroids. We spend too much time trying to empty our overloaded inboxes. The best spam filter programs and ISP filters do little to stem the tide. David Pogue, one of my favorite technology writers said it well in his New York Times article entitled "We Have to Fix E-Mail." He wrote:

A number of years ago I was interviewing for what I thought was my dream job until the hiring manager made this statement.

This is a question both fundraisers and commercial businesses have asked for years. The answer is complex and there is no simple answer. So here is a check off list to help improve fundraising ROI or target universe penetration.

In effect, general advertising is truly an indirect selling strategy as opposed to direct marketing

You may be looking for a marketing consultant now or some time in the not too distant future. How do you find one? And once you do, how do you qualify them for your project or specific marketing challenge?

The Internet with all of its shine and glamor is dead. Now marketers are back again doing the important things with more energy than ever. Tracking results, understanding customers and testing for the best ROI.

Many companies have spent a lot of advertising dollars that did not yield the revenue they needed or expected. So they draw conclusions about what caused the failure.