Direct Marketing Audit Services
How does DMCG consistently beat direct mail controls, create new ones, increase click-through rates, reduce cost per sale and provide accelerated return on investment (ROI)?
The answer comes down to four simple words: direct response experience and know-how.
Ted Grigg and his senior hand-picked team of direct response experts are confident they can give you a great shot at powerful results because we’ve achieved it before. Over and over again. In virtually all sectors. In just about every format.
Our “sweet spot” is the tried-and-true direct mail package because it provides the perfect testing channel, enabling you to test lists, pricing, offers, formats and creative executions simultaneously. Direct mail remains accountable, targeted and most of all, measurable.
And direct mail is just one of the channels we provide. From traditional direct mail to online and e-marketing, DRTV, direct response radio and the latest direct response channels. We excel at thinking out-of-the-box. All the while, we follow tried-and-true marketing wisdom and data-powered support.
Here’s what you can expect form us:
Skilled offer development/response testing
After literally hundreds of direct response advertising tests in all media, DMCG knows precisely how to identify and set up winning tests.
We start by thoroughly researching your response history—both successful and failed offers. By combining this research with offers made repeatedly by competitors both within and outside of your industry, we come up with potential test offers with the strong potential to outsell your control.
Attention-capturing creative that cuts through the clutter
All direct marketing must cut through the clutter that hinders effective customer acquisition. As consumers sort through multiple emails (and spam filters that weed out even legitimate offers), direct mail is currently enjoying less overall competition. Its relative high cost filters out the fly-by-night and shady businesses.
Contrary to popular belief, direct mail is here to stay. Yet direct mail must be used wisely and judiciously. Ted Grigg chooses only senior creatives with their own excellent track record of success and matches them to each client’s industry and unique challenges. The result is consistent direct mail packages that grab the consumer’s attention while building the client’s image and market position.
Laser-precision targeting
For clients with well-maintained customer transaction data, direct mail’s targeting capabilities exceed those of other channels. Through direct marketing analytics, you can select prospect lists based on the demographics and psychographics of your existing customers through your relational database. DMCG can enhance your targeting efforts in both direct and e-mail marketing for customer acquisition and retention.
Most of all, accountable results
Acquiring customers at an affordable cost per sale is a lynchpin of a successful marketing program. Yet it isn’t the only lynchpin.
Determining how much to spend requires the expertise and knowledge to balance direct marketing costs with the anticipated response and sales conversion rate. Approving the marketing costs relies on a basic formula of dividing your campaign costs by your allowable cost per sale.
By following the formula, you can achieve the required response rate that is sufficient to make the campaign a success. It’s this guidance and skill that makes DMCG such a valued partner. We protect your bottom line while producing results.
