How We Work
The DMCG compensation structure offers maximum flexibility for your projects. After thoroughly listening to your direct marketing challenge and preparing a proposal for your approval, we create an agreement that meets your preferred arrangement.
Listed are the typical structures for our agreements.
Ad Hoc Basis
For short-term projects or for clients who are not yet ready for a monthly retainer, DMCG offers a flat fee based on each project’s specifications.
Extended Term Agreement
If your programs are ongoing and you need longer term planning and implementation support, then DMCG will prepare a long term agreement for your consideration. The proposal includes a thorough description of the services provided, the client’s expectations for the term of the agreement and a monthly fee. The fee reflects a projection of the scope of the assignment. Some of these extended agreements may last no more than four months while others extend beyond one year.
Subcontracted Work
Most projects undertaken by DMCG require the services of direct marketing freelancers, printers, lettershops, data analysts, compilers, telesales firms, mailing list companies and other subcontracted support to complete client approved direct marketing programs. These subcontractors are paid by DMCG on the client's behalf. In some cases, the logistics require direct payment by the client to contractors hired by DMCG.
Depending upon the assignment, DMCG includes a commission in its supplier estimates and referrals for client work.
Creative Development Process
First, you tell us about the project and we give you an estimate.
With your approval, we will ask you to send us background information and put us in touch with people who can provide input for your project. In addition, we will provide you with a well thought-out questionnaire to aid in the data-gathering process. If you're using one of our graphic designers, we will also provide initial copy design. With your feedback on our draft, we revise the creative work to a fine honed edge.
How many revisions do you get? Historically, the number of edits for our creative work averages 1-3. We know you'll have revisions -- maybe more than a few. But we do not charge for revisions unless you decide to change the direction of the project.
Billing
50% of your estimate is due at the inception of the project and the balance is paid upon completion. All invoices are due and payable upon receipt. We accept PayPal, direct deposit and checks.
Clients turn to DMCG for a variety of services depending upon their needs. They include one or more of the following direct response activities.
Direct marketing program assessments
Copyrighting and graphic design for direct mail, email, landing pages, telemarketing scripts, DRTV, print advertising, direct response radio and other creative development
Test program development for B2C and B2B lead generation or direct sales structured for accurate results evaluation
CRM planning and implementation
Database setup, planning and implementation
Conducting in-house brainstorming sessions
Proposal development for advertising agency direct response presentations
Face to face consulting to share direct marketing expertise