Misunderstanding the role of direct marketing in the marketing mix severely limits it’s potential as a key part of most any company’s marketing portfolio.

Many such lists for creating successful direct mail exist out there, but they lack key elements. Perhaps you can suggest additions.

Most every direct marketing strategy becomes more sophisticated and effective with the advent of the Internet channel. And lead generation follows that same path.

He further adds that the Direct Marketing Association reports that half of all Americans prefer to receive advertising by postal mail.

In some refreshingly frank language, H. Gordon Lewis, expert copywriter and author of 31 books as well as David Lewis, President and CEO of Merkle commented on this very question in the October 29, 2007 issue of DM News.

Let’s confine this question to acquisition and customer development activity. Let’s also broaden it to include email and direct mail.

In some refreshingly frank language, H. Gordon Lewis, expert copywriter and author of 31 books as well as David Lewis, President and CEO of Merkle commented on this very question in the October 29, 2007 issue of DM News.

Are we not all looking for bosses and leaders with vision who can lead us to climb that next mountain to discover the thrill of success?

While doing a search on Target Marketing Magazine’s web site, I found this interesting list of the most powerful words used in direct response copy.