Having practiced as an independent direct marketing consultant for about 15 years now, I receive a number of requests from employed and unemployed professionals of all sorts if I would share my advice for becoming a successful consultant.

The terms direct response and direct marketing are used interchangeably. They are strategic concepts. When fully understood, direct response is really one-to-one marketing.

Logo Cops Kill Great Direct Mail Packages

Logo CopIf you have worked in direct marketing, then you have seen the Logo Cops in larger organizations destroy promising direct marketing campaigns.

Generation Duct Tape Marketing specializes in helping small businesses do a better job of marketing Lead Generation Barriers themselves.

The volumes are low and the lists highly qualified. And that is in the area of Business-To-Business (B2B) lead generation for large ticket services or products.

Spam is junk mail on steroids. We spend too much time trying to empty our overloaded inboxes. The best spam filter programs and ISP filters do little to stem the tide. David Pogue, one of my favorite technology writers said it well in his New York Times article entitled "We Have to Fix E-Mail." He wrote:

A number of years ago I was interviewing for what I thought was my dream job until the hiring manager made this statement.

This is a question both fundraisers and commercial businesses have asked for years. The answer is complex and there is no simple answer. So here is a check off list to help improve fundraising ROI or target universe penetration.

In effect, general advertising is truly an indirect selling strategy as opposed to direct marketing