Always begin with the Cost Per Sale allowables that meet your financial requirements. Setting the cost per sale too high means the program will fail before it starts.
Read MoreIn B2B lead generation, it is easy to get confused by the meaning of "suspects, prospects, and leads." Yet, a clear agreement on what they mean is essential to success.
Read MoreBusiness to business lead generation strategies continue to evolve. The Internet plays an increasing role in building interest and qualifying prospects
Read MoreThe Chief Marketing Officer for a highly targetable vertical BtoB market told me that the traditional method of generating leads using direct mail plus telemarketing and Internet support was dead.
Read MoreRespected and well-known agencies cannot depend 100% on referrals for their business anymore. Frankly, I doubt that was ever the case.
Read MoreMost every direct marketing strategy becomes more sophisticated and effective with the advent of the Internet channel. And lead generation follows that same path.
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