Direct mail remains a powerful marketing tool for B2B companies seeking to generate quality leads and drive business growth. However, ensuring successful lead generation through direct mail requires a strategic approach that maximizes impact and engagement. In this article, we will explore key factors that contribute to a successful direct mail campaign for B2B lead generation.
Read MoreIf you bought a lottery ticket but didn't scratch it, would you start spending your jackpot? Of course, you wouldn't -- you need to know whether or not you actually won something first.
Read MoreFor people who aren't familiar with the term, this post describes what direct marketing is. How is it advantageous for a company?
Read MoreThe volumes are low and the lists highly qualified. And that is in the area of Business-To-Business (B2B) lead generation for large ticket services or products.
Read MoreGeneration Duct Tape Marketing specializes in helping small businesses do a better job of marketing Lead Generation Barriers themselves.
Read MoreThe heavy hitter's primary toolMy network friend and I were discussing the status of advertising agency hiring in the US these days and how things have changed for both the good and the bad. We think this problem applies to any B-to-B sales involving high level corporate services.
Read MoreThe basic question you and the CFO must agree to is how much the average sale is worth to you and how much the company is willing to pay for a new contract or sale.
Read MoreSo let's agree up front that a "lead" is not a suspect, a telephone list of companies in a certain industry or any person who has not raised his hand and said: "I'm interested, tell me more."
Read MoreIt amazes professional direct marketers that large numbers of companies still do not understand the back-end of sales. Both sales and marketing executives or their companies do not fully understand their customers and how they prefer to do business once leads are generated.
Read MoreOver the last couple of years, those of us in the direct marketing business have heard some pretty phenomenal stories about the unique pulling power of online BtoB lead generation.
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