Chris Christiansen, a copywriter and art director friend of mine found in the Seattle area, shared a one-page list with me entitled “Eleven-Point Checklist for Direct Mail Success.”
Read MoreDirect mail brings unique advantages. Most people check their mail box daily for bills, Birthday cards, special offers from their favorite companies.
Read MoreIf you plan and evaluate direct marketing efforts, then you know the challenge of pulling together the essential information for your creative assignment.