direct mail — Direct Marketing Blog — Direct Marketing Agency

10 Steps to High Response Direct Mail Creative

Chris Christiansen, a copywriter and art director friend of mine found in the Seattle area, shared a one-page list with me entitled “Eleven-Point Checklist for Direct Mail Success.”

direct mail, emailTed GriggDecember 16, 2019directmailcreative, emailcreative, directresponsecopywriting, b2cdirectmail, b2bdirectmailComment

3 Reasons Why Direct Mail Works

Direct mail brings unique advantages. Most people check their mail box daily for bills, Birthday cards, special offers from their favorite companies.

A Guide to Direct Mail in Canada

Direct Mail strategies that work consistently in the US tend to work in other Western societies. But the implementation process takes a different route

direct mail, direct marketing strategy, planningTed GriggApril 17, 2019DirectMailCanada, CanadaPostComment

Three Deadly Direct Mail Myths

The direct marketing principles in this article apply to other direct channels such as print, DRTV and permission email.

direct mailTed GriggJanuary 5, 2019DMCG, LLCdirectmail, longcopyComment

How to Beat Direct Mail Controls

Some super controls have resisted many attempts to beat them. The discouraging part is that those direct mail winners often look unlikely to win.

direct mail, direct response creativeTed GriggJune 6, 2017beatingcontrols, winningdirectmailComment

How to Increase Your Direct Mail Response with pURLs

For decades, marketers believed that combining messages through many channels increased response rates. During my career, several tests proved that this strategy works most of the time.

database marketing, direct mailTed GriggOctober 4, 2016pURLsComment

The 3 Most Successful Direct Mail Formats

Self-mailer, jumbo postcard or window envelope direct mail package? How do you pick one? What package should you use to generate leads or sell your product

direct mail, direct marketing strategy, planningTed GriggAugust 15, 2016DMCG, LLCDirectMail, DirectMailFormatsComment

You Have To Know Who Your Customers Are to Find New Ones

We have hundreds of restaurants nationwide with a well recognized brand. But some stores are not doing well at all.

direct mail, mailing list, researchTed GriggMay 16, 2016knowingyourcustomer, customerengagementComment

Direct Marketers Make Stronger Digital Marketers

I see this in the job descriptions that specify channel expertise. Which one do I see the most often? Digital marketing. Think about the implications

Ignoring this Key Direct Marketing Strategy Assures Failure

Nothing baffles me more than seeing clients refuse to test their direct mail creative work, offers and mailing lists. It borders on stupidity. After testing several thousand direct mail packages during my long career in this business, clients refues to test when they could improve their response rates by 200-600% with smart testing.

direct mail, direct marketing strategy, mailing list, planningTed GriggMarch 2, 2015Testing, directresponsestrategyComment

7 Ways to Avoid List Related Direct Mail and Email Disaster

Other than the product itself, no single component in your direct response mail or email mix comes close to rivaling the importance of the mailing list. If you go to poorly selected names consisting of individuals who do not need your product, can't afford it or care little about it, then the best offer or creative execution in the world will not make the program successful.

direct mail, direct marketing strategy, emailTed GriggJanuary 24, 2015listselection, mailinglistsComment

Direct Mail Lead Generation Response Rates Can Deceive Marketers

Response rates represent only a part of your direct mail effectiveness.

direct mail, direct marketing strategyTed GriggOctober 4, 2014KPIsComment