Terminology makes a big difference when discussing direct marketing or any subject for that matter. In fact, deceptive advertising runs rampant in the direct response world.
In every case, these “leads” are actually cold names.
By definition, leads refer to names that responded to an offer of some kind. They are inquiries.
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Generation Duct Tape Marketing specializes in helping small businesses do a better job of marketing Lead Generation Barriers themselves.
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