In the so called "good old days", the big communication challenge for direct marketers was to translate marketing objectives to database mainframe programmers.
Read MoreEmail marketing continues to grow unabated despite the down economy. Companies use email for retention, acquisition, PR and BtoB lead generation.
Read MoreClients seek greater targeting capability with their media buys. But what do direct marketers look for when creating more accurate predictive modeling that generates more revenue, more profitably than past efforts?
Read MoreIf you work with or for an agency (either internally or externally),
what barriers to full marketing integration do you see?
Over the last couple of years, those of us in the direct marketing business have heard some pretty phenomenal stories about the unique pulling power of online BtoB lead generation.
Read MoreSome readers will take issue with my list arguing that it contains
elements of truth. But in my view, these comments generally reflect a
misdirected strategic sense or preconceived ideas about the role of
advertising and direct marketing
Face to Face -- Essential?With today’s unprecedented connectivity over the Internet, by email, and the 24 hour presence of the smart phone, companies must now question just how much they can afford to spend on paying for face to face contact with customers.
Read MoreAt first glance, there does not appear to be a clear line that separates traditional direct marketers from online marketers, only perceived differences
Read MoreThe first step in today's multichannel marketing world is to foster the development of reliable multichannel analytics. But will companies allow their marketers to do this?
Read MoreWe hear the term "Social Media" everywhere these days. But has anyone bothered to define what this is in a simple brief that covers the present state of the social media phenomenon?
Read MoreClients have difficulty tying in responses from online sources with traditional media responses. And it doesn't help when web analysts count visits without tying the visits to sales.
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