direct marketing strategy — Direct Marketing Blog

Direct Mail strategies that work consistently in the US tend to work in other Western societies. But the implementation process takes a different route

direct mail, direct marketing strategy, planningTed GriggApril 17, 2019DirectMailCanada, CanadaPostComment

The Direct Marketer's Core Strategy: The Marketing Allowable

This focuses your budget on your most profitable customers and less on what's left over. Drive your plans using a single evaluation process to create successful marketing programs.

The 3 Most Successful Direct Mail Formats

Self-mailer, jumbo postcard or window envelope direct mail package? How do you pick one? What package should you use to generate leads or sell your product

direct mail, direct marketing strategy, planningTed GriggAugust 15, 2016DMCG, LLCDirectMail, DirectMailFormatsComment

Direct Marketing Consultant Reveals Top 3 Response Killers

Direct marketing (or any marketing effort) suffers from these barriers in client companies. Most of them fall within the realm of common human weaknesses

consulting, direct marketing strategy, planningTed GriggJune 10, 2016Strategy, Testing Comment

Test Your Direct Marketing Knowledge

How about a little fun to see how you fare on this test? Click here for the answers with an explanation for each. And please let me know if you disagree with any answer. If you do, then please comment.

direct marketing strategyTed GriggOctober 20, 2015DMCG, LLCdirectresponsetestingComment

The Arrogance of the Digital Only Crowd

Digital marketers arrogantly believe that the Internet has taken over the marketing world by replacing proven marketing principles and traditional media

direct marketing strategyTed GriggAugust 25, 2015dmcgOmnichannelmarketingComment

What is Direct Marketing?

For people who aren't familiar with the term, this post describes what direct marketing is. How is it advantageous for a company?

The top 4 Deadly Direct Marketing Myths

Direct marketing leverages ALL media to meet the sales objectives. This includes email, radio, TV, freestanding newspaper inserts, landing page fulfillment, eCommerce, direct mail, mobile... and the list continues to grow.

direct marketing strategyTed GriggApril 22, 2015fusingbrandwithdirectresponseComment

Ignoring this Key Direct Marketing Strategy Assures Failure

Nothing baffles me more than seeing clients refuse to test their direct mail creative work, offers and mailing lists. It borders on stupidity. After testing several thousand direct mail packages during my long career in this business, clients refues to test when they could improve their response rates by 200-600% with smart testing.

direct mail, direct marketing strategy, mailing list, planningTed GriggMarch 2, 2015Testing, directresponsestrategyComment

7 Ways to Avoid List Related Direct Mail and Email Disaster

Other than the product itself, no single component in your direct response mail or email mix comes close to rivaling the importance of the mailing list. If you go to poorly selected names consisting of individuals who do not need your product, can't afford it or care little about it, then the best offer or creative execution in the world will not make the program successful.

direct mail, direct marketing strategy, emailTed GriggJanuary 24, 2015listselection, mailinglistsComment

Does Strategic Vision Confuse Marketers?

We've heard the hackneyed phrases like: "He can't see the forest for the trees?" Or "Why can't he see the vision?" In my life's experiences hiring, managing and working with many types of individuals I've concluded that strategic vision is the ability to step back and look at the many possible futures coming out of key decisions. In other words, vision requires seeing the outcome without the benefit of all of the information. Strategists create outcomes based on what dominoes to push to make things happen the way they want they to. The key point -- strategic vision must make decisions before the facts occur. This naturally requires imagination, visualizing key activities and selecting those activities that lead to the desired outcome.

direct marketing strategy, multichannel marketing, recruiting talentTed GriggDecember 10, 2014Strategy, Tactics, Talent, socialmediaComment

Accountable Advertising Will Scare You Into the Right Direction

I've seen reputable reports that branding or positioning advertising works and generally agree with their conclusions. The only problem is that irrefutable proof of this comes only with the scientific method.

branding, direct marketing strategyTed GriggNovember 10, 2014#AccountableAdvertising, #CostPerSaleComment