A disturbing resistance to evaluating marketing spend based on sales results seems to be infecting social media and other channels related to new media.
Read More
Marketers who spend their careers building brands go limp when it comes to analyze the ROI on their marketing efforts. The CEOs wonder at what appears to be a conspiracy in the profession.
Read More
As a Key Performance Indicator (KPI), Return on Investment ranks high on the list. But High performing ROI campaigns must balance with other critical performance requirements.
Read More