We have hundreds of restaurants nationwide with a well recognized brand. But some stores are not doing well at all.
Read MoreThere's a lot to like in this fascinating 1947 resignation letter from Bill Bernbach. Some of his statements, however, expose much of what is wrong with the advertising industry even to this day.
Read MoreMarketers who spend their careers building brands go limp when it comes to analyze the ROI on their marketing efforts. The CEOs wonder at what appears to be a conspiracy in the profession.
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Every time a client asks our consultancy to handle a research project for them, we jump at the opportunity. But to make the research actionable, it is our job to help the client express what he intends to do with the research once it is completed.
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