Have you noticed how difficult it is to find a customer service phone number these days? They give you email, Chat, and links.
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We hear a lot these about the negative effects of "intrusion advertising."
Disruption represents the strength of traditional media and by comparison, the largest weakness of social media as an acquisition tool.
They both have their place. But marketers should ponder this idea when developing their marketing strategies.
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Have you ever interviewed a prospective client only to find that they think they know what their problem is but they really don't?
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The heavy hitter's primary toolMy network friend and I were discussing the status of advertising agency hiring in the US these days and how things have changed for both the good and the bad. We think this problem applies to any B-to-B sales involving high level corporate services.
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If there is one sales issue that stumps most individuals responsible for new business, it is the prospect who presents an ill defined problem and has little or no budget.
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