Direct marketing (or any marketing effort) suffers from these barriers in client companies. Most of them fall within the realm of common human weaknesses
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Have you ever heard these words from a boss or client at some point in your career? "We did what you recommended, but it failed." I suspect you have. If not, then it's a matter of when and not if.
No doubt that in some cases, this indictment reflects the truth. But more likely is an accuser who has ignored key elements in your recommendations that you warned would make or break the program.
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Have you ever interviewed a prospective client only to find that they think they know what their problem is but they really don't?
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You may be looking for a marketing consultant now or some time in the not too distant future. How do you find one? And once you do, how do you qualify them for your project or specific marketing challenge?
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Having practiced as an independent direct marketing consultant for about 15 years now, I receive a number of requests from employed and unemployed professionals of all sorts if I would share my advice for becoming a successful consultant.
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If there is one sales issue that stumps most individuals responsible for new business, it is the prospect who presents an ill defined problem and has little or no budget.
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After nearly 16 years of off and on consulting, the requirements for having fun and making a little money in the process revolves around one's credibility as a consultant.
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When discussing testing with one of my respected fellow direct marketers, I mentioned that companies really hire direct marketing consultants to advise them of what to test
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At the onset, let me say that I do intend to address what clients look for when working with consultants. But since a lot of writing already exists on this subject, this article deals with what a professional marketing consultant looks when seeking new client relationships.
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Bear in mind that many clients pay their bills promptly and on time. But more often than not, they pay the bill well beyond the agreed upon due date.
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I know that this blog focuses on direct marketing. But it seemed appropriate to talk about something else that I am passionate about. It has to do with efficiency and looking professional with the most demanding clients.
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Freelancers, consultants and small direct marketing agencies can make the difference between success and failure for multi-million dollar businesses. But you would never know it by the way prospects and clients sometimes treat us.
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