There are 4 powerful misconceptions that suck the energy out of potentially effective marketing strategies.Be on the lookout for these because they also represent opportunities once you recognize and disarm them.
Here is the first misconception.
Misconception #1 -- Traditional media no longer works
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Content marketing is yet another term-of-the-month that defines a social marketing credo: "Give customers and prospects the information without selling and they will come running to buy from you".
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